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Marketing

 

Whether you're just starting out or have an established allergy practice, effective marketing can help you attract new patients, retain the patients you have and build strong relationships with your primary care colleagues. Grow your practice using the tools found on this page.

 

General Marketing Resources

• Promoting your practice/AAAAI Media Link

• Sample press release

• Professional courtesy marketing

• Are your patients also your customers?

 

Marketing a New Allergy Practice

• Practice Management Resource Guide Chapter 7: How to market your practice 

• New practice marketing plan AAAAI Members

• New practice announcement postcard sample AAAAI Members

• Names, logos and tag lines for medical practices AAAAI Members

• Starting in practice presentation (2008 PMW presentation) AAAAI Members

 

Marketing an Established Allergy Practice

Marketing strategies for an established allergist (2006 PMW presentation) 

• Diversifying and expanding beyond the "traditional" allergy practice (2008 PMW presentation

• New practice marketing plan 

• Marketing plan outline 

• Super simple marketing plan 

• The four "P's" of marketing worksheet AAAAI Members

• Competitor analysis worksheet AAAAI Members

 

Items which appear next to a AAAAI Members symbol are for AAAAI members only.