Promoting Your Practice Overview

Whether you’re just out of fellowship and starting in practice or have been in practice for five, 10, or 20 years or more, you’re likely continually looking for ways to market and promote your practice. There are many ways to build relationships with patients, potential patients, your community and referring physicians. Explore a variety of tactics you can use to increase your practice’s visibility and position yourself as the “go‑to” expert in treating allergic disease in your community.

Remember, everyone in your office is responsible for marketing your practice. Friendly, helpful staff goes a long way to ensuring your patients are happy and likely to refer their friends, colleagues and family to you. Communicating promptly with referring physicians increases the likelihood that they’ll send more patients your way. Having a vibrant, up-to-date practice web site enhances your online presence, attracts new patients and increases the satisfaction of your current patients.