Marketing

Whether you're just starting out or have an established allergy practice, effective marketing can help you attract new patients, retain the patients you have and build strong relationships with your primary care colleagues. Grow your practice using the tools found on this page.

General Marketing Resources

• Promoting your practice/AAAAI Media Link

• Sample press release

• Professional courtesy marketing

• Are your patients also your customers?

Marketing a New Allergy Practice

• Practice Management Resource Guide Chapter 7: How to market your practice 

• New practice marketing plan 

• New practice announcement postcard sample 

• Names, logos and tag lines for medical practices 

• Starting in practice presentation (PMW presentation) 

Marketing an Established Allergy Practice

• Marketing strategies for an established allergist (PMW presentation) 

• Diversifying and expanding beyond the "traditional" allergy practice (PMW presentation) 

• New practice marketing plan 

• Marketing plan outline 

• Super simple marketing plan 

• The four "P's" of marketing worksheet 

• Competitor analysis worksheet 

Items which appear next to a  symbol are for AAAAI members only.

1/16/2023