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Whether you're just starting out or have an established allergy practice, effective marketing can help you attract new patients, retain the patients you have and build strong relationships with your primary care colleagues. Grow your practice using the tools found on this page.


General Marketing Resources

• Promoting your practice/AAAAI Media Link

• Sample press release

• Professional courtesy marketing

• Are your patients also your customers?


Marketing a New Allergy Practice

• Practice Management Resource Guide Chapter 7: How to market your practice Marketing

• New practice marketing plan Marketing

• New practice announcement postcard sample AAAAI Members

• Names, logos and tag lines for medical practices AAAAI Members

• Starting in practice presentation (PMW presentation) Marketing


Marketing an Established Allergy Practice

Marketing strategies for an established allergist (PMW presentation) Marketing

• Diversifying and expanding beyond the "traditional" allergy practice (PMW presentationMarketing

• New practice marketing plan Marketing

• Marketing plan outline AAAAI Members

• Super simple marketing plan Marketing

• The four "P's" of marketing worksheet AAAAI Members

• Competitor analysis worksheet AAAAI Members


Items which appear next to a AAAAI Members symbol are for AAAAI members only.