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How will you celebrate Asthma Awareness Month?

May is Asthma Awareness Month and there's no better time to help bring asthma care back to the allergy/immunology specialty and generate conversations on the chronic disease that affects millions of people. How will you celebrate Asthma Awareness Month? The AAAAI has at least 5 ways that you can participate.

Don't miss a beat. The AAAAI will be sharing asthma-related information and resources on our Facebook and Twitter pages throughout the month of May. Find the share buttons at the bottom of this email so you and your patients can join the conversation.

1. Join us for two Twitter Chats on World Asthma Day (May 5).
On Tuesday, May 5 at 1 pm EDT, join the AAAAI and the Asthma and Allergy Foundation of America (AAFA), for a Twitter Chat to answer questions about asthma and asthma control. To join the conversation, be sure to follow @AAFANational and @AAAAI_org on Twitter and use the hashtag #Asthma2015 in your messages during the chat. No registration is required.

Stay for a second Twitter Chat directly after the AAFA Chat on Tuesday, May 5 at 2 pm EDT with the U.S. Environmental Protection Agency (EPA) and the Centers for Disease Control and Prevention (CDC). To join the conversation, be sure to follow @CDCEnvironment and @EPAlive on Twitter and use the hashtag #Asthmachat2015 in your messages during the chat. Again, no registration is required.

2. Get the facts.
The AAAAI will unveil new asthma infographics through social media this month. They are already available on the AAAAI website for you to share or print out.
3. Community outreach.
How can we educate the public, patients and providers about what allergist/immunologists do and who we are? Consider reaching out to a local newspaper or TV station. A sample pitch letter is provide below, as well as links to other resources.
•    Pitch Letter Template
•    Marketing and Promoting Your Practice in the Practice Management Resource Guide
•    Create a free account and view the EPA Event Planning Kit

4. Register for a live asthma course.
Immediately following the 2015 AAAAI Practice Management Workshop in Denver is a free Sunday afternoon course, "Severe Asthma: Clinical Communication to Improve Control." Simulated patient encounters will teach how to: appropriately apply diagnostic and therapeutic options to patients with severe asthma; identify evidence of patient non-adherence and factors that contribute to non-adherence; and apply effective education and patient communication skills to improve asthma control. Register online.

Another live course will be hosted by the Texas Allergy, Asthma and Immunology Society on June 20. The day-long program in Austin will focus on two crucial topics: the introduction of ICD-10 and the management of patients with severe asthma. Register online.

Those who attend these courses will be eligible to receive 3.00 and 7.00 AMA PRA Category 1 Credits™ respectively. The AAAAI is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

These activities are sponsored by an independent educational grant from Boehringer Ingleheim Pharmaceuticals, Inc.

5. Utilize your AAAAI membership in the Asthma Library at
Members and patients can access educational materials in the Asthma Library – many are designed for members to personalize content with their own contact information. Tips to Remember, articles, signs, posters, quizzes, etc., are ready at your fingertips.

Looking for new ways to interact with your younger patients? You can find childhood activities, like games, puzzles, storybooks and coloring books in the "Just For Kids" area of the website.

Also, stay tuned for new patient education videos (including instructions for using inhalers) which will be uploaded later this month!

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AAAAI - American Academy of Allergy Asthma & Immunology